Privacy Policy
Last updated: 4 November 2026
About this policy
This policy explains how Regal Bloodstock handles your personal information when you visit regalbloodstock.com, contact us, or become an owner.
Regal Bloodstock Pty Ltd (ABN 20 609 555 295) is Authorised Representative No. 001 263 825 of Sire Custodians Ltd, AFSL 223 671. In this policy, "we", "us" and "our" mean Regal Bloodstock Pty Ltd.
We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.
What we collect
We collect only what we need to answer you, send what you ask for, and manage your ownership.
- Contact details: your name, email address and phone number.
- What you tell us: the message in an enquiry, the horse or share you're interested in, and notes from our conversations.
- Your preferences: whether you've asked for the Ownership Guide, joined the private list or subscribed to The Regal Dispatch.
- Owners: your share application, which includes your name, email address, phone number and postal address. We use these to register you as an owner of the horse.
- Website use: technical information such as your browser, device, pages visited and approximate location, collected through cookies and similar tools (see Cookies and analytics).
We don't collect sensitive information, such as health or financial hardship details, and we don't ask for government identifiers through the website.
You can contact us without giving your name, but we may not be able to help fully, and we can't offer a share anonymously.
How we collect it
Most information comes straight from you.
- Website forms: the enquiry form, the Ownership Guide request, the private list and the newsletter sign-up.
- Direct contact: phone calls, emails, text messages and conversations at the races.
- Becoming an owner: your share application and the paperwork that goes with it.
- Automatically: cookies and similar tools record how you use the website.
Our forms are protected from spam by Cloudflare Turnstile, which checks that a real person is filling them in.
Why we use it
We use your information to:
- reply to your enquiry and arrange a conversation with Mark
- send the Ownership Guide and anything else you ask for
- send race reports, The Regal Dispatch and first look at new horses, if you've agreed to receive them
- process share applications, register owners with Racing Australia and keep owners updated on their horses
- meet our legal and regulatory obligations, including those that apply under our AFSL authorisation
- understand how the website is used, so we can improve it
We don't sell your personal information.
Cookies and analytics
Cookies are small files a website stores in your browser. We use them to keep the site working and understand how it's used.
| Tool | What it does | Provider |
|---|---|---|
| Essential cookies | Keep the site and its forms working, and remember your cookie choice | Regal Bloodstock |
| Google Analytics | Counts visits and shows which pages are useful |
You can change your choice at any time through the cookie settings link at the bottom of every page, or by blocking cookies in your browser. Blocking analytics cookies doesn't affect how the site works.
Who we share it with
We share personal information only where it's needed for the purposes above.
- Sire Custodians Ltd, our AFS licensee, for compliance purposes.
- Racing Australia, which receives owners' details to formally register the horse and its ownership.
- Trainers, where an owner asks to arrange a stable visit or attend the races.
- Professional advisers, such as our accountant, lawyer and compliance adviser.
- Service providers who run the website and our emails for us (below).
- Anyone the law requires us to share it with.
Service providers, including overseas
Some of the services we use store information outside Australia, mainly in the United States.
| Service | What it holds | Where |
|---|---|---|
| ActiveCampaign | Newsletter and private list subscribers | United States |
| Resend | Delivers our website emails | United States |
| Supabase | A record of website form submissions | Australia (Sydney) |
| Vercel | Hosts the website | United States and global network |
| Cloudflare | Spam protection on forms | United States and global network |
| Analytics | United States |
We choose established providers and take reasonable steps to make sure they protect your information consistently with the Australian Privacy Principles.
Emails from us
We send race reports, The Regal Dispatch and news of new horses only if you've asked for them, for example by ticking the box on a form or subscribing.
Every email has an unsubscribe link. You can also ask us to stop by email or phone, and we'll do it promptly. We'll still contact you about anything you've asked us to handle, such as an enquiry or your ownership.
Keeping it safe
We store information electronically with the providers listed above. Access is limited to the people who need it to do their work.
The website uses encrypted connections (HTTPS), and our forms are protected against spam and misuse.
We keep information only as long as we need it, or as long as the law requires, and then delete or de-identify it.
If a data breach is likely to cause you serious harm, we'll tell you and the Office of the Australian Information Commissioner as the law requires.
Your rights and how to contact us
You can ask to see the personal information we hold about you, or ask us to correct it. There's no charge to ask. We'll respond within 30 days, and if we can't give you access, we'll explain why.
If you have a concern about how we've handled your information, please contact us first. We'll acknowledge your complaint within 7 days and aim to resolve it within 30 days.
If you're not satisfied with our response, you can complain to the Office of the Australian Information Commissioner on 1300 363 992.
Contact us
Mark Burckhardt, Regal Bloodstock Pty Ltd
Email: mark@regalbloodstock.com
Phone: 0414 297 458
Post: 5/22-24 Dutruc St, Randwick NSW 2031
Changes to this policy
We may update this policy from time to time. The latest version is always on this page.